This book about the experiences wins, and failures of 28 CX thought leaders should open new CX perspectives for you, even if you are a seasoned CX professional.
For over 24 years Ian Golding has been helping organizations put customers and employees at the
forefront of their business. His book is a brilliant comprehensive resource and a CX handbook.
The Dark Side of CX
this book is a practical how-to guide to avoiding and resolving many common CX mistakes. It features a number of case studies, real-life relatable examples, and thought-provoking questions.
