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The Customer Institute is a not-for-profit, global organization whose mission is to be the go-to source for B2B, B2C, and public-sector organizations to excel through customer-centricity. Olga Potaptseva, the founding director of ECC also serves as an executive director of the Customer Institute.

The Customer Institute searches to develop and promote best practices to prove the value of customer centricity to help organizations expedite corporate growth. Its leadership includes some of the best thought leaders, consultants, practitioners, innovators, and scholars in the global CX space today. Through its certification and assessment programs, the Customer Institute enables and recognizes excellence in customer-centricity.[OP1]  Our partnership is based on the joint goal to share knowledge about the latest CX trends and help the professionals get familiar with the industry insights and news.