RESOURCES
CX ACTIONS ISSUE #1
Download the inaugural issue of CX Actions, our monthly newsletter. We make every effort to inform our readers about noteworthy CX insights, events, and activities. Every issue has a monthly topic on which a portion of the content is centered.
CX ACTIONS ISSUE #2- CHANGE MANAGEMENT
An agile approach to CX helps businesses to readily adapt at a moment’s notice to the perpetually changing environment we live in and stay competitive.
In CX, change management first and foremost needs to focus on meeting evolving customer needs by cross-departmental collaboration and employee empowerment. Find out more from our CX Actions newsletter's second issue.
CX ACTIONS ISSUE #3- CX AND INNOVATION
One of the few strategies left for businesses today to stay one step ahead of rivals and disruptive forces is to innovate around the customer experience. But what actually motivates effective innovation? Does innovation mean giving the
customer a fundamentally different way to accomplish their goals? More information on the subject can be found in our CX Actions newsletter's third edition.
CX ACTIONS ISSUE #4- CUSTOMER LOYALTY
How important is CX for customer loyalty and retention? And what we as CX professionals should strive for when designing our programs?
According to a Gartner report on customer experience (CX), even with a focus on producing a world-class customer experience, over 70% of CX leaders struggle to create projects that build customer loyalty and provide results. The survey also states that CX generates almost two-thirds of customer loyalty, exceeding price and brand combined.
CX ACTIONS ISSUE #5- CX & EMPATHY
Customers felt empathy from brands that were experiencing the pandemic alongside them. This, however, is not a universal experience. Most businesses still fail to show the empathy that customers seek. According to Salesforce, while 68% of customers expect brands to demonstrate empathy, only 37% report having experienced it.