Inviting CX to the leadership table: Steps for business growth with Olga Potaptseva from ECC
It's super common to hear business owners say, "customers are at the heart of everything we do" or "the customer is always right." But even with this mindset, CX is often left behind – it needs to be invited to sit at the leadership table and get involved in more conversations. Why? Because it’s what connects employees, customers, and operations.
In this episode of CX Education, we’re joined by Olga Potaptseva, the founding director of European Customer Consultancy (ECC). Olga disc