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Acquisition strategies that work
Acquisition vs. retention strategy has been a long-standing debate in the business world. Iit is 5-25 times more expensive to acquire new...
2 min read


Are you seeing the full picture?
Customer journey mapping helps you do just that – see how your sales strategy is affecting service cost and re-purchase behaviours, find...
3 min read


How to break a digital journey
One day I was thinking over an investment decision and one of the options was adding funds to my ISA account. We have a good relationship...
2 min read
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